One of my favorite websites to look at for all things PR and fashion is PR Couture. It’s a great resource for information on writing a fashion PR plan, fashion publicists 101, celebrity gifting, and job & internship opportunities.
My favorite section that I’ve stumbled upon on the website is Interviews. I’ve found some really wonderful tips ranging form designers, interns, PR coordinators, and corporations.
Check out PR Couture’s interview with Mary Alderete, Vice President of Global Women’s Marketing, Levi Strauss & Co., on Levi’s new social media plan: The Search for the New Levi’s Girl. Alderete said,
“Smart marketers know that it’s no longer the marketers’ brand – it’s the consumers’ brand. Letting go of that control is somewhat the point – our fans want to communicate with a real, genuine personality who embodies the spirit of Levi’s.”
One of my favorite interviews that I reference the most often is one with Nicole Giancaspro, Beauty and Fashion Account Coordinator at Coyne PR in the Big Apple. She gives some amazing insight into working your way up in Fashion PR and getting started. She started out by volunteering at Mercedes-Benz Fashion Week in Bryant Park and interning for charity events and kept a portfolio of all of her work before applying for her position at Coyne. She remained focused on her goal to work there and stayed in contact with the company until her desired position opened and she jumped on it.
One of my favorite parts of the interview is when she discusses the greatest challenges in PR.
“One challenge and big consideration for anyone looking to break into the industry, is that PR is not a 9 to 5 job. There are no set hours, and sometimes, no set days for work. The Derm Meeting I mentioned above happened to fall on the weekend of my birthday. Another consideration is that you have to be flexible and be able to roll with the punches in public relations as things can change at the drop of a dime. You must always be fully prepared to act on the given situation. It takes fast responses, quick thinking, creative writing and sometimes achy feet! Occasionally, you can deal with the worst of people, and thankfully, sometimes you deal with the best. Though you have the camaraderie and support from your team, in order to thrive and survive certain events and situations, you have to be able to have thick skin and a warm attitude all at once. I have learned so much through my internships and current position, and I have realized that this industry comes with constant learning, as the “rule book” is ever changing. Some challenges will just get bigger – but the sweet is never as sweet without the sour!”
To be honest, that all sounds pretty exciting to me!